AI Insights · Timothy · January 2023
Top 5 Theme Parks Apps Performance in the UK in Q4 2022
Explore the performance trends of the top five theme park apps in the UK during Q4 2022, including downloads, revenue, and active users.
In the fourth quarter of 2022, the top five theme park apps in the United Kingdom exhibited varied performance trends across downloads, revenue, and active users. Here's a closer look at the data, courtesy of Sensor Tower.
Disneyland® Paris saw a consistent increase in weekly downloads, peaking at approximately 14.2K in late October. Revenue highlights include a notable peak at $192 in the week of October 31. The app's weekly active users also experienced growth, reaching around 26.7K in late October, followed by a slight dip and a resurgence to approximately 24.8K by the end of December.
Alton Towers Resort — Official showed significant fluctuation in downloads, with a peak of around 19.3K in the week of October 24. Active users followed a similar trend, peaking at about 34K in the same period before declining to approximately 16.6K by the end of December.
THORPE PARK Resort – Official experienced a spike in downloads, reaching about 16.1K in late October. However, the app's active users saw a gradual decline from a peak of around 20.8K in late October to approximately 2.4K by the end of December.
LEGOLAND® Windsor Resort had a peak in downloads of around 10.5K in late October. The active users for this app peaked at approximately 21.9K in the same period, followed by a steady decline to around 10.3K by the end of December.
My Disney Experience showed steady weekly downloads, peaking at about 4.5K in mid-October. Revenue saw a notable peak at $1.5K in the week of October 24, while active users increased to approximately 6.9K in mid-October, followed by a decrease and another rise to around 6.2K by the end of December.
These insights highlight the dynamic trends in user engagement and monetization for theme park apps in the UK. For more detailed insights, visit Sensor Tower.